Personal Branding !!

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"My thoughts" on personal branding which is so evident in an organization. Most of the times after a few interactions, the person gets branded into one of the categories (aggressive, adamant, soft natured, hard working, intelligent /smart, lazy etc...... and many more such categories). But as they say "Change is only constant", therefore a person who is keen to change and improve in their area of weakness always works on his/her weakness. But with such branding concept predominantly available in an organization, how does one change the "perception" / "brand" ? 




Dwelling deeper into this topic, "My Thoughts" started questioning how to change this perception and during one of interaction with my colleague, he mentioned about re-launching like a product.
But lets look at this from our personal experience , You used a toothpaste and you found the taste of the toothpaste not appealing. Although the purpose of toothpaste is not to eat. Somehow with great difficulty you pushed yourself and finished the tube and cursed and vouched for not using the toothpaste again.
After a few days you saw a TV advt where the company claimed "Re-launched new tasty and germ fighting toothpaste".

The company here, identified their weakness and  is shouting out that they have re-launched themselves and therefore, to make your ex-customers to re-use your product one of the common marketing tactics would be to allow them to use  without expecting much profits / benefits. But the important question is for how long ?

Also, re-launching calls for careful steps, if the perception doesn't change then it could cause a serious damage to the brand and repairing it would tend to be a very tedious and difficult task. 

Same is within an organization, you believe or not, each one of us are carrying a tag along with us which many of us would not be aware or would be in process to change. 

 Therefore it is ok / good to change company to escape from Personal brand / tag we wish to change. 

 These are "My Thoughts", do share in "Your thoughts"!!

Comments

  1. UnknownDecember 2, 2016 at 9:35 AM

    Prasad, more often than not in case of personal branding it is First impression is the last impression with which we stereotype a person and howsoever he/she may re-brand or reposition self, our classification doesn't change. It is only some extraordinary performance/ output in short period of re-association or dramatically different sets of results by which you can reposition and only then the tag gets changed

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