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Showing posts from July, 2017

Invest on Product first and then into Marketing !!

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In an era of digital marketing, here was an incident which I came across when I was strolling through the busy streets of Bangalore. A Young Boy probably in his early 20's approached me with a bunch of pamphlets and handed me one. The boy looked well dressed and wore latest fashion. "Sir, we have a new photo studio with the latest technology and amazing Service". This was really not the need and I informed him of my dis-interest. But he pleaded hard and infact gave away that on sending X no. of customer he would be getting Y% of incentive and he was in extreme need of money. Still not interested, but also not trying to make him feel dejected again I agreed to go upstairs to studio and have a look. But I had a pre-set mind not to be lured, because I didn't have a need. As I reached  photo studio I was amazed with the studio and the photos they had taken. I spent nearly 30 mins in studio appreciating each photo and also ended up getting a photo done

Human Body an excellent analogy to Company Organizations !

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The human body is best example to compare with the organization hierarchy and learn out of it. Each level is important in an organization and they have defined responsibility to do, changing responsibility will only result in undesired results. Wondering HOW ? Let me try to explain. To explain this, let me take an activity which all of us enjoy doing. “Eating”. BRAIN = TOP MANAGERS The Brain is the top management of any organization. It doesn’t do any activity but only instructs each organ to do particular work. It is able to evaluate options better between the right and wrong. When the food / drink is too hot, then the brain instructs to remove the food out of the mouth to avoid any burns. When in normal conditions, it instructs to chew the food. Mouth = MID-MANAGERS The mouth receives the food and breaks them into smaller food which would be easier for stomach to do its work. STOMACH = FRONT-LINE  MANAGERS / WORK EMPLOYEES The m